COMPANY HISTORY

Empowering Dealers Through Smarter Software

For over 30 years, we've built tools that are easy to use, easy to trust, and built to solve real-world problems.

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Built by a dealer, for dealers.

Shawn Ives founded Direct Link Corporation in 1994 after more than a decade working hands-on in the automotive industry. He began in the reconditioning department, where his obsession with efficiency led him to build internal systems that moved cars to the frontline faster than ever. An entrepreneur at heart, Shawn launched his own pin-striping business before moving into sales and eventually becoming a general sales manager. Drawing from those real-world experiences, he created Carpro—now Carprolive—a fully cloud-based dealership management system that continues to power independent and franchise dealers nationwide.

Direct Link serves both independent and franchise dealerships. Our products are flexible and scalable, whether you're a one-rooftop operation or managing multiple locations.

What Dealers Are Saying

Real stories from dealerships that rely on Direct Link’s software to simplify operations, boost efficiency, and stay compliant.

Great
5 30 Reviews on Google

Excellent Customer Service for 25 Years

We have been using Carprolive for 25 years. They give excellent customer service. I would highly recommend them if you are looking for automotive selling software.

Tina McCray Feb. 2025

A Decade of Reliable Support

We have been using CarPro for over ten years. Whenever I had a question or issue and called Shawn, he always answered and fixed the issue directly. Easy-to-use software. As contracts change, they get updated with just a call. Highly recommend this company.

Ed Proko, Mill Street Motors Oct. 2024

Longtime Satisfied Customer

I started using CarPro nearly 30 years ago as one of Shawn's first customers. He has always accommodated me with excellent support.

Auto Choice of Peabody Sep. 2024

Impressive DMS and Website Support

We've been using CarProLive for our DMS and website needs for the past 15 years, and I couldn't be more impressed.

Alireza Najafi Sep. 2024

25 Years of Outstanding Customer Service

Been using CarPro for about 25 years. Outstanding customer service and always adding new technology.

Route 106 Motors Sep 2024

User-Friendly Software at a Great Price

Awesome software, very user-friendly at a great price. Very easy to work with and great support.

Zia Auto Wholesalers Aug 2025

Simple and Responsive Support

Have been using CarProLive since 2021 when I started at my current dealership. Shawn always responds right away to any tech support needs. Simple-to-use program with great customer service!

John DuBois Sep 2025

Decades of Reliable Use

Our dealership loves using CarProLive and we have been using it successfully for quite some time.

Burt Lewis Sep 2024

Excellent Customer Service for 25 Years

We have been using Carprolive for 25 years. They give excellent customer service. I would highly recommend them if you are looking for automotive selling software.

Tina McCray Feb. 2025

A Decade of Reliable Support

We have been using CarPro for over ten years. Whenever I had a question or issue and called Shawn, he always answered and fixed the issue directly. Easy-to-use software. As contracts change, they get updated with just a call. Highly recommend this company.

Ed Proko, Mill Street Motors Oct. 2024

Longtime Satisfied Customer

I started using CarPro nearly 30 years ago as one of Shawn's first customers. He has always accommodated me with excellent support.

Auto Choice of Peabody Sep. 2024

Impressive DMS and Website Support

We've been using CarProLive for our DMS and website needs for the past 15 years, and I couldn't be more impressed.

Alireza Najafi Sep. 2024

25 Years of Outstanding Customer Service

Been using CarPro for about 25 years. Outstanding customer service and always adding new technology.

Route 106 Motors Sep 2024

User-Friendly Software at a Great Price

Awesome software, very user-friendly at a great price. Very easy to work with and great support.

Zia Auto Wholesalers Aug 2025

Simple and Responsive Support

Have been using CarProLive since 2021 when I started at my current dealership. Shawn always responds right away to any tech support needs. Simple-to-use program with great customer service!

John DuBois Sep 2025

Decades of Reliable Use

Our dealership loves using CarProLive and we have been using it successfully for quite some time.

Burt Lewis Sep 2024

Excellent Customer Service for 25 Years

We have been using Carprolive for 25 years. They give excellent customer service. I would highly recommend them if you are looking for automotive selling software.

Tina McCray Feb. 2025

A Decade of Reliable Support

We have been using CarPro for over ten years. Whenever I had a question or issue and called Shawn, he always answered and fixed the issue directly. Easy-to-use software. As contracts change, they get updated with just a call. Highly recommend this company.

Ed Proko, Mill Street Motors Oct. 2024

Longtime Satisfied Customer

I started using CarPro nearly 30 years ago as one of Shawn's first customers. He has always accommodated me with excellent support.

Auto Choice of Peabody Sep. 2024

Impressive DMS and Website Support

We've been using CarProLive for our DMS and website needs for the past 15 years, and I couldn't be more impressed.

Alireza Najafi Sep. 2024

25 Years of Outstanding Customer Service

Been using CarPro for about 25 years. Outstanding customer service and always adding new technology.

Route 106 Motors Sep 2024

User-Friendly Software at a Great Price

Awesome software, very user-friendly at a great price. Very easy to work with and great support.

Zia Auto Wholesalers Aug 2025

Simple and Responsive Support

Have been using CarProLive since 2021 when I started at my current dealership. Shawn always responds right away to any tech support needs. Simple-to-use program with great customer service!

John DuBois Sep 2025

Decades of Reliable Use

Our dealership loves using CarProLive and we have been using it successfully for quite some time.

Burt Lewis Sep 2024